The world’s biggest Search engine – Google, says Nigerians are searching the most for love on its platform in 2023. In line with the Valentine’s Day celebrations, Google, on Monday, released insightful data on the search trends of Nigerians related to love, dating, and the special day. The data provided a unique window into the hearts and minds of the country’s residents as they sought answers and ideas related to the occasion.
According to Google trends, Nigerians are actively searching for information and inspiration related to Valentine’s Day, and the insights offer a fascinating glimpse into their thoughts and interests. Speaking on the nature of the queries, Taiwo Kola-Ogunlade, Communications and Public Relations Manager at Google, West Africa, said,
“At Google, our goal is to provide the information people are looking for in the moments that matter to them. “These trends showcase the crucial role search plays in helping Nigerians find answers to their most pressing questions, especially during special occasions like Valentine’s Day. It underscores the importance of search in these exciting moments,” he added.
The data also showed that Nigerians had searched the most for dating apps worldwide since 2004. The search for “the origin of valentine” has also increased by 200 per cent in the past week. The data also shows that searches for “valentine messages for boyfriend” have risen by 300 per cent in the past week, and “valentine hair style” has surged by 250 per cent over the same period.
“best dating app in the world” also spiked by 250 per cent, while “the origin of valentine” rose by 200 per cent. “valentine’s gift ideas for him in Nigeria” and “best valentine’s gift for girlfriend” spiked by 120 per cent in the past week.