Gentleman Mike Ejeagha, a revered figure in Nigerian highlife music, has seen his classic song “Gwo Gwo Gwo Ngwo” experience a stunning revival, thanks to a viral dance challenge on social media. This unexpected resurgence has captivated both old fans and a new generation of listeners.
The song, originally released in 1983, gained traction on TikTok after comedian and content creator Brain Jotter started the dance challenge. His video quickly went viral, inspiring a wave of recreations from influencers, celebrities, and everyday users alike. The catchy dance moves and the song’s rich cultural significance have struck a chord, leading to millions of views and participations across various platforms.
Super Falcons star Asisat Oshoala and her teammates were seen performing the dance in Bordeaux, while former Big Brother Naija housemate Tobi Bakre also joined in with his wife. These high-profile participations have further boosted the challenge’s popularity, making it a global sensation (Global Voices).
Mike Ejeagha’s music, known for its storytelling and moral lessons, has found a new audience through this challenge. The song’s narrative, which depicts the cunning tortoise outsmarting the elephant, resonates with listeners and showcases the depth of Igbo folklore.
The renewed interest in Ejeagha’s work has led to increased visits and tributes to the 93-year-old musician, with well-wishers offering cash gifts and support. There are even reports of Brain Jotter gifting him a car, highlighting the profound impact of this viral trend on the musician’s life .
This phenomenon not only celebrates Ejeagha’s legacy but also underscores the enduring power of music to bridge generations and cultures. The “Gwo Gwo Gwo Ngwo” dance challenge stands as a testament to the timeless appeal of Nigerian folklore music, bringing a cherished classic back into the spotlight.