Sterling Bank reaffirmed its commitment to Africa’s creative economy as a headline sponsor of the 2024 S16 Film Festival, a premier platform for cutting-edge independent filmmaking. Organized by the Surreal Collective in collaboration with A Whitespace Creative Agency, this year’s festival, themed “Technologics,” showcased how African filmmakers are leveraging technology to revolutionize storytelling and expand the horizons of cinema.
The event featured immersive film screenings, interactive exhibitions, masterclasses, and panel discussions, drawing global recognition and building on its previous success of over 2,000 attendees in 2023. Sterling Bank’s Chief Marketing Officer, Maurice Igugu, emphasized the bank’s dedication to empowering creativity: “The S16 Film Festival perfectly aligns with our vision of combining storytelling with innovation to reshape the future of African cinema. We’re proud to champion this platform and support visionary filmmakers.”
Through its Creative & Entertainment Business Department, Sterling Bank continues to drive Africa’s cultural renaissance by providing funding, mentorship, and resources to creative professionals. Its active participation at the festival underscored its role as a financial partner transforming Africa’s creative industries.
