Shopping app Temu, owned by Chinese e-commerce giant PDD Holdings, has suspended its services in Vietnam after failing to meet the country’s registration requirements by the end of November. As a result, goods ordered on Temu are no longer being cleared through customs, according to state media reports.
Vietnam’s Ministry of Industry and Trade had previously expressed concerns about the platform’s ultra-low prices, warning they could harm domestic producers. Since its launch in Vietnam in October, Temu attracted attention with discounts of up to 90% and free shipping.
Temu has removed the Vietnamese language option from its app interface, and it remains unclear when or if the platform will resume operations. The company said it is working with Vietnamese authorities to comply with registration requirements.
This suspension follows growing scrutiny of Temu’s business practices worldwide, including investigations in South Korea and the EU over allegations of unfair practices, false advertising, and inadequate efforts to prevent the sale of illegal products.
