In a surprising pivot from his earlier stance on digital assets, Republican presidential candidate Donald Trump has publicly endorsed World Liberty Financial, a cryptocurrency company launched by his sons, Donald Trump Jr. and Eric Trump. The endorsement comes just 50 days before the U.S. election, as Trump seeks to attract support from the growing digital asset sector.
During a live X Spaces conversation on Monday, Trump, alongside his sons and major donor Steve Witkoff, officially introduced the new crypto platform, which aims to promote the widespread use of stablecoins and decentralized finance (DeFi). The project’s mission is described as helping to “make crypto and America great” by improving accessibility for crypto users.
Trump, who previously expressed skepticism about cryptocurrencies, explained that conversations with his sons, including Barron Trump, had changed his perspective. He now views decentralized finance as the future, stating, “We’re embracing the future with crypto and leaving behind the slow, outdated big banks.”
Pivot Toward Cryptocurrency
This shift marks a significant departure from Trump’s past criticisms, where he had called digital currencies a “disaster waiting to happen” and questioned their value. Now, with World Liberty Financial in the spotlight, Trump and his sons are doubling down on digital assets. The platform will reportedly focus on stablecoins, which are tied to the U.S. dollar, but further details on its offerings remain scarce.
Crypto’s Political Influence
The embrace of crypto comes amid a broader push by Trump to court digital asset investors, a group that has increasingly become influential in political circles. The crypto community has rallied behind Trump’s campaign, particularly following his promise to “fire” Gary Gensler, the SEC chair, who has taken a strict stance on regulating the crypto industry.
