Former presidential aide, Reno Omokri has advised Nigeria to launder its image using Grammy-award winner Wizkid.
He said since Wizkid is a global artiste with fans scattered across the globe, it made sense to market products with his name.
The move, he said, will definitely attract huge sales as a result of the singer’s massive fan base because people would rather buy products for emotional than logical reasons.
This, according to him, will undoubtedly rub off on the country’s image while emphasising the country needs the “Essence” singer more than he does the country.
Reno Omokri wrote: “When people buy your culture, they will definitely also buy your products. Nigeria has a useless government that does not know this. They are more interested in rehabilitating Boko Haram than in rehabilitating our economy.
“However, our private sector should not be like them. Use Wizkid to brand your products, the way Jamaica used Bob Marley, and Barbados is currently using Rihanna. Wizkid’s global fan base will buy your products and buy Nigeria!
“If UBA, for example, were to brand with Wizkid, they can get millions of new account holders in The United Kingdom and Ireland.
“People do not buy for logical reasons. They buy for emotional reasons. And the world has emotionally connected with Wizkid and his music!
“As is stands, Nigeria needs Wizkid more than he needs Nigeria.”
